April 27, 2018
Pop Quiz Time!
Which Plexus® products are plant-based? All natural?
Trick question; no Plexus products are fully plant-based or completely sourced from natural ingredients. This week, we’re separating fact from fiction to bust some Plexus product myths. Read on to find out how to you avoid making these simple mistakes and how to more accurately represent our amazing products to your prospects.
While some of the ingredients in Plexus products, like the incredible probiotic strains of Vitalbiome™, are obtained directly from, or extracted from, natural sources, many are not. This means that the Plexus products cannot be represented as “natural” or “all-natural” products. However, this does not mean that these ingredients are any less efficacious. Plexus always tests its products to ensure bioavailability, safety, purity, and potency.
So, maybe you’re wondering where these ingredients originate from if they are not considered natural.
While an ingredient may be found in nature, it may not be in the most potent or bioavailable form for maximum benefits. In these cases, the ingredient can be derived from natural sources through chemical processes. Since the final form of the ingredient is structurally and functionally different from the starting material, it cannot be considered “natural”.
The XOS in Plexus Slim® and the Magnesium in XFactor Plus are good examples of ingredients that are naturally derived.
When an ingredient cannot be found in sufficient concentrations in nature, or even derived from natural sources, they can be scientifically formulated from biochemical building blocks. It may sound complicated, but the end product is an ingredient that is structurally indistinguishable from one that can be found in nature. We can provide these ingredients in efficacious quantities in our products without compromising on their benefits.
The chromium found in many Plexus products, and vitamins such as vitamins B1, B2, and B5 in XFactor Plus are examples of high-quality synthetic ingredients.
Again, while a specific ingredient may be “plant-based”, this does not mean that the overall product is plant-based as well. For example, Plexus MegaX® is a plant-based Omega that contains a full spectrum of Omega fatty acids. It delivers the heart-healthy benefits of Omega-3, but without the unpleasant fishy aftertaste.*
However, the plant-based omegas of MegaX are encased in an easy-to-swallow gelatin soft gel. The use of animal-based gelatin soft gel in omega supplements is standard because of their superior shelf-life profile and because they are completely sealed and air-tight.
So please be careful not to assume that an entire product has the attribute of a single ingredient. If you have specific questions about the products or its ingredients, you can get them answered at firstname.lastname@example.org
Curious about other product attributes? Well, you’re in luck, because product marketing has conveniently provided a Product Attributes Sheet that easily shows which products are considered vegetarian, non-GMO, gluten-free, and more!
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
posted 8 months ago