The Plexus Way®: Substantiating Product Claims

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May 3, 2018

Do you ever wonder how Plexus determines what product claims are approved for use with our products? Maybe you’ve seen an article or study about an ingredient that our products contain and want to know why we don’t make the same claims. This week, let’s talk about our products, their compliant claims, and how they are substantiated.

Quality Studies

Plexus has amazing teams of scientists who substantiate product claims by looking at scientific support for the products. However, not all studies are made equal.

The FDA has a “gold standard” in mind when it comes to gauging the quality of a clinical study. To meet this standard, a study should be independent, randomized, double-blind, and placebo-controlled. The closer a study is to meeting these requirements, the more reliable the study.

The articles and studies you may come across in the news or even on Google don’t always come close to meeting Plexus’ high-quality benchmarks. So, it’s best to stick with the product claims that have been substantiated by our scientists. And by the way, the Plexus Slim® and Triplex weight loss studies meet the gold standard!

Comparable Amounts

Sometimes, Ambassadors wonder why an ingredient isn’t called out more in provided materials. This is because a high-quality study can only be used to support an ingredient claim if the ingredient exists in comparable amounts within the product.

For example, there are no health benefits of the beetroot extract in Plexus Slim. This is because a minimal amount of the beetroot extract is used to color Slim its iconic pink hue. While beetroot extract may have health benefits at a certain serving size, Slim does not contain nearly enough to provide a measurable benefit.

Disease Claims

Perhaps the most important thing to keep in mind is that disease claims are still disease claims, and are not allowed to be made about products like the Plexus supplements. Even if a study suggests that an ingredient could possibly help with a medical condition, that claim cannot be used. Remember, the FDA disclaimer we use with approved claims reads “these products are not meant to diagnose, treat, cure, or prevent any disease”, so it would be pretty strange to have it next to a disease claim.

Reasonable Expectations

There are many factors that our team keeps in mind during the substantiation process. At the end of the day, the purpose of this rigorous process is to ensure that the final approved claims are benefits that all consumers of the supplement can reasonably expect to experience. Using unsubstantiated claims to advertise the products can be a disservice to both you and your prospects; the last thing you’d want is to promise too much and end up with an unhappy customer.

There are so many things you can say about the products. The Virtual Office contains the product information sheets, which are chock full of claims that are amazing, exciting, and of course, substantiated.

posted 1 year ago

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