May 10, 2018
It’s finally here! Joyōme is incredible, and if you’re anything like us, you can’t stop talking about our two new skincare products. At Plexus®, we want you to be fully equipped to share with confidence, and this week’s Plexus Way is the first of a four-part series about Joyōme. Join us today as we explore the realm of cosmetic claims.
Structure/Function Claims vs. Cosmetic Claims
One of the first things you may have noticed about the Joyōme materials in your Virtual Office is that Joyōme claims aren’t followed by the FDA disclaimer that accompanies most other Plexus products. This is because Joyōme products are cosmetics, not dietary supplements; they affect your appearance, but do not affect or support the structure and function of your body.
Talking about improving the health of the skin, aging backward, or getting rid of blemishes are examples of claims that go beyond what is acceptable for cosmetic products because they talk about the structure and function of the skin rather than the appearance of the skin.
For example, Joyōme does not support skin “health” but works to give you “healthy-looking” skin. While XFactor Plus™ promotes healthy skin, hair, and nails.*
In general, make sure that your Joyōme claims speak to the look of your skin and not to the physical quality of your skin.
There is a simple way to make sure your Joyōme claims are focusing on the look of your skin. Take a quick look at the Joyōme info sheet, and you’ll quickly see a pattern in the language of its claims.
- Argireline Peptide – Reduces the appearance of wrinkles associated with repetitive facial expressions
- Eyeseryl Peptide – Reduces the appearance of puffiness and dark circles under the eyes
- Retinoid Ester – Reduces the appearance of deep lines and wrinkles, visible age spots, and renews the appearance of skin plumpness, elasticity, and hydration
Removing just these two words can quickly change the intent behind a claim. Saying that Joyōme reduces the appearance of fine lines and wrinkles (a cosmetic claim) means something different than saying that Joyōme reduces fine lines and wrinkles.
Since Joyōme products are not dietary supplements or drugs, they are not meant to cure, treat, or prevent disease. This means that claims about Joyōme helping with conditions such as Eczema, Rosacea, and even acne are considered noncompliant.
When in doubt, use language directly from provided materials, and you won’t have to worry about omitting something important. Plexus’ amazing Marketing team has created not only numerous useful materials in your Virtual Office, but also a standalone Joyōme website that makes it easy to share the new products with your new and existing customers and Ambassadors.
Next week, we’ll cover Joyōme’s product and ingredient attributes, as well as its jaw-dropping Consciously Clean promise. In the meantime, if you have any questions about sharing Joyōme, shoot an email over to firstname.lastname@example.org.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
posted 1 year ago