The Plexus Way®: Joyōme™ Product and Ingredient Attributes

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May 17, 2018

A couple weeks ago, we addressed general Plexus® product attributes and clarified some uncertainty around commonly used terms. For part two of our four-week Joyōme series, we’re doing a deeper dive into what you can say about Joyōme and its product attributes.

Ingredient Attributes vs. Product Attributes

Similar to other Plexus products, simply because one ingredient in Joyōme has a specific attribute, that does not mean that Joyōme as a whole expresses that same attribute.

For example, Joyōme features three extraordinary skincare innovations, one of which is a plant-derived HydraLipid delivery system that increases the absorption of active ingredients, transporting them to where they’re needed most. While this impressive innovation uses plant-based ingredients, like Lysolecithin, Joyōme products cannot be considered plant-derived products because not all of their ingredients are plant-derived or plant-based.

However, Joyōme still has many impressive product attributes. Not only is Joyōme non-GMO and vegan, but it is also gluten-free, cruelty-free, and BPA-free.

Natural and Plant-based

The Ingredient Glossary of Joyōme’s info sheet, which can be found in the Virtual Office, details the main ingredients of the products. You can find their benefits, as well as information about from where some of them are sourced. So, while Joyōme may not be plant-based, you can still share details of its impressive plant-derived ingredients; the number of natural ingredients in Joyōme might surprise you once you start reading.

For example, red clover extract is a plant-derived ingredient designed to help minimize the appearance of pores. And bakuchiol, which is a retinol alternative that helps reduce the look of dark spots, is derived from seeds of the babchi plant. Both of these ingredients are main actives of Joyōme.


Joyōme has no synthetic fragrances, making for pleasant aromas that aren’t overpowering to the senses. However, Joyōme products do contain other ingredients that are synthetic. For example:

-Dimethicone is a silicone and is, by definition, a synthetic ingredient. It helps Joyōme spread easily and luxuriously onto the skin.

-Phenoxyethanol is an artificial preservative used to prevent the growth of mold and bacteria in water-based cosmetics. It is approved worldwide, including in Japan and in the EU, and safe for use in skincare.

Consciously Clean

Rest assured, that regardless of attribute or source, Plexus products and their ingredients are of the highest possible quality. With Joyōme, you don’t need to worry about suspect additives because Plexus elected to follow, and exceed, the EU’s strict list of banned ingredients. Our “absolutely not” list contains all of the EU’s banned ingredients, as well as additional ingredients that Plexus deemed unfit for its products. You can read more about our Consciously Clean promise on the Joyōme website.

Join us next week for part 3 of our series as we address some common compliance slip-ups that people make when advertising Joyōme and how to avoid them. Of course, if you have burning compliance questions, don’t hesitate to email us at

posted 1 year ago

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