June 15, 2018
Plexus® Ambassadors couldn’t wait to get their hands on Slim Hunger Control, and neither could we! The newest member of the Plexus supplement family is here ahead of schedule for all our Ambassadors and Customers and is a great alternative, or even companion, to Slim Microbiome Activating. While some things have changed, both Slim products still offer many of the same benefits.*
So, What’s the Same?
Both Slim products have the same Plexus Slim blend, which includes the same amounts of key ingredients such as green coffee bean extract and chromium. This means that several claims are shared between the two Slims.
Slim Hunger Control (Slim HC) and Slim Microbiome Activating (Slim MBA) will both support a healthy glucose metabolism with chromium and help support weight loss with chlorogenic acid. In fact, the clinical weight loss trial results for the original Plexus Slim also pertains to the new Slim products because they contain the same active ingredients at the same amounts. When advertising specific weight loss with Slim, the same weight loss disclaimer can still be used as well.*
Participants in an independent, randomized, double-blind, placebo-controlled, human clinical study who used one pack of Slim a day lost an average of 5.45 pounds in 8 weeks, while the placebo group lost an average of 3.12 pounds. Although this difference was not statistically significant (p=0.05), there was a trend to weight decrease with Slim group (p=0.059).
Slim MBA recently received newly substantiated claims for skin benefits as part of Plexus’ “Beauty From Within” story. Since Slim HC features the same substantiated ingredient, it will also help hydrate the skin, help maintain lower skin pH levels, and help promote healthy fatty acids in the skin.*
So, What’s Different?
Other than some minor changes in packaging and flavor, the only substantial difference between the two Slim formulas is the fiber source. Slim MBA has XOS to provide gut health benefits and prebiotic support for a happy gut microbiome while Slim HC has polydextrose to curb hunger and help you feel fuller longer.*
This gives Ambassadors more choices with their daily product regimen as they pursue their own health goals.
For now, only Slim MBA has been approved in Canada, but Slim HC has been submitted for approval. This means that Ambassadors can only purchase and advertise Slim HC in the US market. Plexus is committed to making Slim HC available to all markets as soon as possible, and we’re sure it’s worth the wait.
How Do I Differentiate Them in Advertising?
Slim HC doesn’t contain any XOS and Slim MBA doesn’t contain any polydextrose, so when it comes to hunger control and gut microbiome claims, be careful when talking about a benefit that isn’t shared between the two products.
For example, you can say that “Plexus Slim helps support healthy weight loss”. But, it can be misleading to say that “Plexus Slim helps curb your hunger” or “Plexus Slim helps support your gut microbiome” since only Slim HC provides hunger control and only Slim MBA has gut health benefits.*
Make it easier for your customers to understand the difference between both products to avoid confusion and to help them start their product journey on the right foot.
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
◊The results of an in vitro human gut simulator study suggest that Slim’s formula may have several beneficial effects. Further research, including research conducted in humans, is needed to confirm these preliminary findings.
posted 8 months ago