August 23, 2018
There’s a lot to say about Plexus® products; the amount of compliant product information can be staggering. New Ambassadors, and even seasoned Ambassadors who need to refresh their knowledge, can sometimes be unsure of where to start. This week, we’re providing a quick high-level guide of what all Ambassadors, new and old, should know about product claims.
What is a Product Claim?
Simply put, a product claim is when an Ambassador shares their experience with a product or what a product can do for someone else.
Who Regulates Product Claims?
Both the Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) play roles in protecting customers by regulating product claims and how they are advertised. For Ambassadors and their advertising, the FTC requires that product claims be truthful, non-misleading, AND substantiated.
So, what does this mean?
Truthful: Product claims should represent the benefits that a customer can reasonably expect to receive when they use the products. Exaggerating results or suggesting that the product can do more than it does is considered untruthful.
Non-Misleading: Plexus products cannot be advertised with disease claims, as the products are not drugs. Advertising Plexus products using disease claims is considered misleading.
Substantiated: Product claims for Plexus products need to be supported by sufficient scientific evidence to show that the product can help customers achieve advertised results. These substantiated claims are accompanied by disclaimers.
How to Share Your Story
We want you to share your health journey, but before you do, make sure that your product claims meet the three criteria mentioned above. If you want to check to make sure your product claims align with the substantiated claims, you can find all the available product information sheets in your Virtual Office, under a single convenient tab. And if you still have questions about your claims after reading through what Plexus has to offer, contact us at email@example.com, where we will be happy to answer questions and help edit product testimonies.
When you share product claims online, or even in front of a crowd, it’s easy to protect yourself with proper disclaimers. Whether they’re on a product brochure you’re handing out, hanging around on your powerpoint presentation behind you, or read out loud before your presentation, as long as your audience can easily find the disclaimers, you’re good to go.
posted 3 years ago