August 31, 2018
In April of 2016, the Compliance Team implemented a new system that helps us monitor social media for non-compliant activities so that we could better educate you on how to run your business. Since then, we’ve had an influx of people wondering why they were contacted and/or who was it that ‘turned them in?’
Our monitoring system uses keywords in order to search for potentially non-compliant posts. This software can identify posts from two days ago, two weeks ago, or two years ago. The majority of the Ambassadors we contact were not ‘turned in’ by anyone, but rather it is our system doing its job. The goal is not to get people in trouble, but rather to free up our Compliance Team’s time to better educate Ambassadors on the right way – The Plexus Way – to use social media to their advantage. That is, without bringing additional regulatory risk to their business or the company while building their business.
We are often approached and asked what Ambassadors can proactively do to prevent being contacted by Compliance. Here are some quick tips when using social media:
- Before posting, make sure that you are only making claims found on our website, your Virtual Office, or other corporate materials. These claims have been substantiated and are the ONLY compliant claims that can be made. Mentioning diseases like diabetes, fibromyalgia, obesity, and any other disease is never okay in your advertisements.
- When listing compliant supplement claims, always include the FDA disclaimer. You will notice this disclaimer is used in every corporate video, brochure, or site when claims are mentioned. The disclaimer should be used as follows:
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
- Review your past posts! You may have posted a non-compliant claim two years ago and may have forgotten about it – but it is still posted in a public forum and can cause issues. The FDA does not differentiate a current post from a post two years old. If it is on the internet, it is considered a non-compliant claim and must be removed.
- On social media profiles/groups/pages, make sure you always include information clearly stating that you are an Independent Ambassador along with your contact information. This applies to anywhere you promote your Plexus business and products – yes, even your personal Facebook profile.
- Avoid using any Plexus® company copyrights in your social media profile/page names, such as ‘Plexus Slim of New York’ or ‘John Plexus Worldwide Doe.’
If you ever are contacted by the Compliance Team, don’t look at it as a punishment – we are here to help you! Utilize your time with Compliance to help you better understand how to run a compliant business to avoid any contact in the future. Please feel free to contact us if you have any questions and share that information with your team.
If you have any questions, please feel free to email the Compliance Team at firstname.lastname@example.org.
posted 2 years ago